What is the proper strategy for Chinese self-media account

分类:望尽天涯路 | 作者:观尔腾 | 发表于2018/05/28

Recently, Chinese self-media account Chaping made an announcement that they are going to refund the investment from Tencent, one of Asia’s most valuable companies by market cap, struggling in the storm over the content and intellectual property rights. They mentioned that before they set out new rules for content copyright they believe it’s inappropriate to accept the investment from Tencent.


What a brilliant decision in terms of public relations tactics!
Chaping is still denying plagiarism behaviors for themselves. But if Tencent withdrawal the investment successfully because of its due diligence, it’s barely possible for Chaping to be trusted by other investment organizations, suggesting Chaping is just a cheater as some self-media commentator alleged before.

Considering the convenience of adapting an article from others originating the exact same idea, which costs most of the writing time, self-media authors have the motivation to plagiarize. In China, it is easy to produce a copy with the help of automatic tools you can find through the internet. People can think of three different ways at least to express with the same meaning. Now, this transforming process can be done by artificial intelligence. So I do not see the bright future for the self-media authors focusing on the original writing without the powerful intellectual property protection system. Since the cheating system has been improved to 3.0 version while our protection system remains in 2.0 version, we need to step it a notch to a new lever, more intellectual, more sophisticated, and more self-evolutionary.

In light of the bright side is always falling behind the dark side at the beginning, my advice is to adapt our writing style for the self-media environment and trend of reading – using pictures instead of words to express our ideas for the good of the business. People love reading pictures rather than passages while being mobile, lending to more space for advertisement. So maybe it is high time some authors had to learn how to express meanings by drawing.

But if writing an article is just a hobby, why should we care who is stealing our thought? If the idea is worth spreading, somehow it is reassuring, at least to me.

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